Browsing by Author "Bahia, Tajinder Kaur"
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Redefining confidence for consumer behavior research
Simintiras, Antonis Constantinou; Yeniaras, Volkan; Oney, Emrah; Bahia, Tajinder Kaur (Wiley-Liss Inc., 2014)Although quintessential to market exchange and trade, consumer confidence evokes little interest from marketing scholars, and largely persists as an untapped dimension in consumer behavior research. Nevertheless, the dearth ...